"In a highly competitive marketplace like Kindle covers, what role do product reviews play?
From the point of view of the consumer the answer is fairly obvious. It is a well known fact that shoppers are becoming better informed, particularly with regards to eCommerce. More than half of consumers will now routinely track down reviews of products that they are thinking about purchasing. The practice is used more when the goods to be purchased get more expensive.
Consumers can use product reviews in several ways. Firstly is reading actual product reviews themselves. This process may reaffirm the customer's decision to buy or make them look for something else.
Reviews can also function on a deeper level though. Consumers are becoming ever more sophisticated and will see reviews differently depending on their 'trust value'. Most consumers instinctively believe the reviews on Amazon for example as they have earned a reputation over a long period of time. Other sites that someone has never heard of though may be treated with a degree of caution. Consumers have found out that reviews can be fraudulent and they are wary.
The quantity of reviews available for a particular product is a critical factor in establishing trust. A product which has a couple of thousand reviews is likely to instil greater confidence than one that has just a few, it's social proof. With products that have lots of reviews shoppers can get an overall sense of whether it is up to par and subsequently focus on the bad reviews to try and establish what the cons could be.
Some of the more advanced platforms have methods of commenting on individual reviews, posting questions and methods for voting for them as being helpful or not. This causes the most popular reviews to bubble up to the top and leads to a more informative consumer experience.
As review usage becomes ever more prevalent then more places will publish them. One of the results of this is that websites can now be found that specialise in publishing reviews of websites themselves. Now shoppers can read product reviews on one website and then check for reviews of the website itself so as to see if it has enough trust value to believe the reviews that it contains and if it is secure enough to make a purchase.
With so much time and work put into consumer reviews for the benefit of online shoppers what use is it all to a manufacturer? The best manufacturers have realised the value of consumer reviews and have discovered that they contain a huge amount of valuable information that relates to their very product, what is useful about it and what is lacking or just doesn't work. The best manufacturers have started using 'customer refined design' principles."
Senin, 28 Agustus 2017
Senin, 07 Agustus 2017
Breaking the Chains to Freedom: Finding the Power Within You by Esther Adler
Esther Adler's book, Breaking the Chains to Freedom: Finding the Power within You, is part memoir, part self-help, which focuses on how to switch from victim mentality to a spiritual warrior mindset. Adler is a bright spirit born into a strict Orthodox Jewish family and culture filled with rules, restrictions, and guilt-and lots of each, which makes her more than the "black sheep" in the family. She was also born into a family with a father who has a genius I.Q. along with Borderline Paranoid Schizophrenia, and a mother who had a joyful spirit despite a physically incapacitated body and her own victim mentality, and whom Adler became primary caregiver of at age eight.
Adler describes growing up with a mother couldn't take care of herself without assistance; a verbally and physically abusive father who tried to strangle her; a "religious" culture that refused to help her; the decline and death of her mother; being diagnosed with diabetes and the struggle to find a way to function with this disease; and a host of experiences that caused her to one day state to herself, "I don't really want to die. I just don't know how to live." She reveals her transformation from practicing victim mentality to someone with a warrior mindset, which includes sharing how she was a wife at eighteen, with four children who arrived within a short few years; living with and eventually divorcing her verbally abusive husband (who, though Adler doesn't state as such, at least seems to have Narcissistic Personality Disorder, based on her descriptions of his behaviors); and having to find love, peace, and wisdom in the decision to let her children live with their father as a result of his religious smear campaign against her. Adler also includes inspirational notes and theories about human needs that lead to victim behaviors, as well as exercises and ideas to help shift from emotional pain to happiness and spiritual awakening that lead to personal freedom.
It's pleasing to read something written by someone without degree letters after their name. That's not a criticism: What I mean is that this book is a nice chance to relate to someone who is perceived as more like the man on the street than not, even if readers' cultures are quite different. Adler demonstrates inner strength, character, and an indomitable, if not enviable, belief in herself, love, and life. I found that in the final sections, my yellow highlighter was used to note particular passages such as this one: "Showing no emotion is not an act of strength, but an act of fear. It's a fear of being judged. Be judged. You will be judged in your life no matter what."
Adler wrote this book for those who practice victim mentality or have experienced-or currently are experiencing-a major life transition (death of a loved one, loss of a significant relationship, loss of employment, loss of health, etc.), to help them move through and beyond the trauma such and similar experiences present. Although some pre-publishing polishing with editing tweaks would have been a good idea, such instances do not diminish how engaging her story is or how inspirational her message is. All in all, it's a powerful read.
Adler describes growing up with a mother couldn't take care of herself without assistance; a verbally and physically abusive father who tried to strangle her; a "religious" culture that refused to help her; the decline and death of her mother; being diagnosed with diabetes and the struggle to find a way to function with this disease; and a host of experiences that caused her to one day state to herself, "I don't really want to die. I just don't know how to live." She reveals her transformation from practicing victim mentality to someone with a warrior mindset, which includes sharing how she was a wife at eighteen, with four children who arrived within a short few years; living with and eventually divorcing her verbally abusive husband (who, though Adler doesn't state as such, at least seems to have Narcissistic Personality Disorder, based on her descriptions of his behaviors); and having to find love, peace, and wisdom in the decision to let her children live with their father as a result of his religious smear campaign against her. Adler also includes inspirational notes and theories about human needs that lead to victim behaviors, as well as exercises and ideas to help shift from emotional pain to happiness and spiritual awakening that lead to personal freedom.
It's pleasing to read something written by someone without degree letters after their name. That's not a criticism: What I mean is that this book is a nice chance to relate to someone who is perceived as more like the man on the street than not, even if readers' cultures are quite different. Adler demonstrates inner strength, character, and an indomitable, if not enviable, belief in herself, love, and life. I found that in the final sections, my yellow highlighter was used to note particular passages such as this one: "Showing no emotion is not an act of strength, but an act of fear. It's a fear of being judged. Be judged. You will be judged in your life no matter what."
Adler wrote this book for those who practice victim mentality or have experienced-or currently are experiencing-a major life transition (death of a loved one, loss of a significant relationship, loss of employment, loss of health, etc.), to help them move through and beyond the trauma such and similar experiences present. Although some pre-publishing polishing with editing tweaks would have been a good idea, such instances do not diminish how engaging her story is or how inspirational her message is. All in all, it's a powerful read.
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